McDonald’s shares the Lovin’

 

mcdonaldsMcDonald’s will launch its latest promotional campaign that asks customers to “Pay with Lovin'” at the Super Bowl.

The Super Bowl is one of the most watched sporting events in the world and it renowned for the commercials aired during the game. The McDonald’s commercial will be the fast food retailer’s first Super Bowl commercial in eight years.

The campaign will run across selected restaurants in the US from today until February 14 and will offer customers who order during pre-selected times the option to pay for their food with an act of kindness instead.

“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” said Deborah Wahl, chief marketing officer for McDonald’s USA.

“We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot,” Wahl said.

Last week, Michael Hill International announced it would debut two new commercials in the US and Canada during the Super Bowl.

Michael Hill’s new look ‘We’re for Love’ brand platform will air during the game in Canada and Chicago where the majority of Michael Hill’s North American stores are based.

 

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