Mecca hits 100-store milestone with Adelaide flagship

Mecca Brands opened its 100th store last Friday with the launch of a new flagship on Adelaide’s Rundle Mall.

The beauty giant, which operates the Mecca Maxima and Mecca Cosmetica chains, marked the occasion with gifts for the first 100 customers through the door, music, roaming drinks, free product trials and consultations and giveaways.

Seven News reported that customers lined up for 15 hours to be among the first to enter the 400sqm megastore, which stocks over 100 global brands across makeup, skin care, hair care, body care and fragrance.

The flagship reportedly combines the Mecca Maxima and Mecca Cosmetica concepts, which focus on broad range and expertise and luxury brands and high-touch service, respectively.

At the opening, Mecca Brands founder Jo Horgan recalled receiving a postcard 17 years ago, begging for a Mecca store in Adelaide, The Advertiser reported.

“I kept this as a motivator … I truly feel like this new space is answering the cry of that,” she said.

The flagship marks Mecca Brands’ 100th store across Australia and New Zealand, and its fifth store in South Australia.

CBRE’s Julia Pottenger, who negotiated the lease transaction, said Adelaide has become an attractive destination for international retailers, with Rundle Mall increasingly edging Adelaide Central Plaza as the most in-demand location.

“With H&M and Mecca now securing the hottest location on the mall, retailers understand that if they want to secure Rundle Mall, they need to consider every opportunity,” she said.

Pottenger believes the eastern part of Rundle Mall will strengthen in May this year with the opening of Romeo’s Foodland supermarket – driving more foot traffic through the refurbished Rundle Square into the 1500sqm supermarket and out onto Pulteney Street.

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