Beauty retailer Mecca is opening its biggest store yet at Westfield Parramatta on Friday, June 7.

The 500sqm store brings the retailer’s Maxima and Cosmetica concepts together and offers over 100 beauty brands in one large-format location.

“We are so delighted to unveil our latest and greatest Mecca store,” Mecca founder Jo Horgan said.

“We really wanted to offer Mecca’s entire brand line-up in the one location, in an environment that was both glamorous and service-centric but also with new innovations to make it a truly unique shopping experience.”

The store features Mecca’s first dedicated ‘skin space’, where customers can enjoy skincare consultations and services including a personalised, complimentary ‘skin review. The reviews will take approximately 30 minutes and will help customers learn about the skincare they should be using for their skin.

Additionally, the store features the Mecca Beauty Lab program, where customers can book a place in a beauty workshop. A Mecca expert will teach participants the skills they need to properly utilise the make-up sold in-store.

During opening day, the first 200 customers in line will receive a free bonus with purchase, while anyone who spends over $85 will be able to choose a gift from a pool of prizes worth over $100,000.

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