Menswear brand lands in Myer

Menswear retailer yd. Australia is unveiling 15 new concession stores in Myer over the next three weeks.

The first concession store opened on Wednesday, August 7, and the remaining stores will roll out in Sydney and Melbourne shortly.

“yd. is excited to introduce its smart product offering and world-class customer service to Myer customers,” said general manager Vlad Yacubson.

The concession stores will extend the retailer’s bricks-and-mortar presence beyond the 108 standalone stores it currently operates across the country.

Yd. this month is also announcing the winner of its nationwide
#ydcrewsearch campaign to find a new ambassador for the brand. Seven finalists are currently vying for the much coveted title.

“The yd. crew search has been a huge success for the brand. We had over 1500 people apply for the yd. crew search competition and the winner will receive a six-month contract as a key influencer for our brand. We’ve been able to create highly-engaging content using guys who genuinely and absolutely love yd,” said yd. Australia’s head of creative, Jeremy Taylor.


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