Metcash’s new supermarket brand

Metcash has launched the first store of its new Value Depot chain, planned to become a new national network of bulk purchase wholesale warehouses.

The first 7000sqm Value Depot opens today at Eagle Farm in Brisbane, Queensland’s first bulk purchase supermarket. T

he Value Depot rollout will include new sites, as well as conversions of many of the 18 existing Campbells Cash and Carry (CCC) outlets. CCC currently services more than 170,000 registered customers across Australia.

Value Depot will stock more than 10,000 lines with around 35,000 products in dry grocery, fast moving consumer goods, general merchandise and fresh food, matching or beating the price of the national chains and offering strong discounts with bulk purchases.

The outlet will cater for all consumers who hold an ABN and will not charge an annual membership fee.

The concept is an extension of the former Campbells’ offering to include consumers who hold an ABN and not just the traditional hospitality resellers businesses.

CEO of Metcash, Andrew Reitzer, said Value Depot redefines the bulk wholesale warehouse concept in Australia for both consumers and resellers.

“The opening today effectively relaunches the Campbells’ brand in Australia and will re-engage our traditional base of independent retailers and operators who want to buy in bulk at great prices for their own outlets,” said Reitzer.

Eagle Farm was chosen as the first location for Value Depot in Australiaas a result of its proximity to the Gateway Motorway the immediate customer catchment of close to 25,000 people. The fully air-conditioned depot features specialty stores within the store, including a confectionery outlet Sweet Spot; Catering Connection for hospitality operators; Baby Boulevard; Auto Car Care; Fresh and a large general merchandise section.

“Value Depot will deliver a total solution for small operators, especially those in hospitality and convenience sectors, who can order almost all the stock and merchandise they need through a one stop shop.”

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