Metcash’s private label bid

IGA-exteriorMetcash Supermarkets has launched a new private label range late last week.

The new ‘Community Co range’will be available in IGA stores from December, with Metcash asserting that the new private label range will offer shoppers brand quality products at low prices.

“We have listened to shoppers and with these insights we’ve developed a truly unique range that provides a genuine point of difference for IGA stores,” said Steven Cain, CEO Metcash Supermarkets & Convenience.

“Community Co will provide better prices for shoppers and also makes a positive contribution to the community.”

A contribution from every product sold will be donated to community projects.

community-co-launchMetcash said the range is anchored in Australian values, and is “synonymous with independent retailing”, which is ‘evident through all elements of the brand, from product sourcing through to the bespoke packaging designs.’

“We have worked closely with our retailers to develop Community Co and are confident it will be a win for both Australian shoppers and for our retailer partners who will be able to access a greater share of the private label market,” said Cain.

IGA will launch 100 products within the next six months, with the first phase including Australian bacon, cheese, oats, spreads, oils and bottled water to be released in December.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

 

 

Comments

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Do you plan to participate in Halloween this year?
Vote

Twitter

Do you enjoy receiving our daily Newsbriefs, weekly publications, quarterly magazines and attending our Academy eve… https://t.co/JdcO4xcwOH

2 weeks ago

Know an outstanding retailer supplier? Nominate them for the 2020 Retailer Awards: https://t.co/HsvxfGp6aK #RA20https://t.co/FsSnykknRF

3 weeks ago

Do you know any retailer with exceptional customer experience? Nominate them at 2020 Retailer Awards:… https://t.co/Tc3DDjJbFV

4 weeks ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered