Mexican craze expands
September 8, 2011
Australian food chain Mad Mex is expanding further in to the Sydney market today with a restaurant opening in the city’s CBD.
The new site opposite Sydney’s Central Station is the mexican food retailer’s ninth site in NSW, and is its twelfth opened nationally overall since entering the market in 2007.
“This was a perfect location for Mad Mex to open given the high level of office workers and students in the area,” said Clovis Young, the founder of Mad Mex.
“The idea behind fast casual restaurants like Mad Mex is that you can purchase food quickly and without it being too expensive but still get a restaurant-quality meal.
The “Baja Californian-inspired” chain’s latest addition is situated near multiple University’s and central office locations.
“That sort of option is perfect for students and office workers on the run or for those with a bit more time they can dine in and even enjoy our selection of margaritas and Mexican beers,” said Young.
The chain offers a nutritional calculator through their website and mobile site that it says allows health conscious customers to calculate the extract nutritional content of their meal.
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