Microsoft is looking to extend its local retail footprint, yesterday launching a virtual store on Ebay.

The tech giant said it is looking to tap into the 11.3 million monthly visitors that visit the online marketplace, with one in two online shoppers visiting the site.

It represents a three-fold tilt at Aussie consumers with the Ebay store joining its own e-commerce platform and flagship store at Pitt Street mall in the Sydney CBD.

“With the launch of the Microsoft store on Ebay, we’re making it easy for the millions of Australian Ebay users to discover and purchase their favourite Microsoft products with the assurance of the same safe online shopping experience, return policy and free shipping that they have come to expect from microsoft.com,” said Fiona Sims, online store manager, Microsoft Store ANZ.

Operated by Microsoft Australia, the Ebay store will feature Surface, Xbox, a full range of PCs, accessories, software and similar deals and promotions to those found at the flagship Pitt St location, where there are over 178 digital panels throughout the store with 38 different video feeds, and two large external screens.

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