Millennials driving meal delivery services

foodAlmost 2 million Australians now use meal delivery services, such as Uber Eats, Menulog, Deliveroo and Foodora, according to new research by Roy Morgan.

Australia’s younger generations have taken keenly to meal delivery services, with 16.1 per cent of Millennials / Gen Y, aged 28-42 years old, having used a meal delivery service in an average three months, compared to only 4.5 per cent of Baby Boomers and just 3.6 per cent of Pre-Boomers, aged 58 and older.

Additionally, location seems to play an important role in the adoption of these services, with city dwellers (12.6 per cent) being far more likely to use a delivery service than those in country areas (4.5 per cent), and women (10.2 per cent) being more likely to use the services than men (9.4 per cent).

 Source: Roy Morgan Single Source: April 2017 – March 2018, n = 15,067 Australians aged 14+.


Source: Roy Morgan Single Source: April 2017 – March 2018, n = 15,067 Australians aged 14+.

Metrotechs prefer Uber Eats

The Metrotech community – young, single, well-educated, inner-city professionals – make up the largest group of people using meal delivery (22.5 per cent), with high income families (11 per cent) and average, young Australians (10 per cent)  following behind.

According to Michele Levine, CEO of Roy Morgan, Uber Eats is the “leading meal delivery service for the early adopting ‘Metrotechs’.

“Many of the new meal delivery services are a product of the so-called ‘gig economy’ and this is particularly applicable to market leading Uber Eats.

“16.4% of Metrotechs use Uber Eats in an average three months compared to 13.4% using Menulog/Eatnow.com.au (the two companies merged in recent years), 7.3% using Deliveroo and 3.8% using Foodora.”

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.

Comments

Comment Manually

Loading...

Inside Retail Polls

Myer's new chief executive
Is John King the right CEO to lead Myer's turnaround?

Twitter

Recent court ruling could allow casuals access to annual leave. https://t.co/765giWR1mx

2 hours ago

More robust Code of Conduct needed to protect franchisees, says watchdog. https://t.co/uxxZswInXg

4 hours ago

Little Shop success delivers strong first quarter results. https://t.co/STX57IthTX

6 hours ago
x

SUBSCRIBE
FREE NEWS BRIEFS Get breaking news delivered