Millennials driving meal delivery services
Australia’s younger generations have taken keenly to meal delivery services, with 16.1 per cent of Millennials / Gen Y, aged 28-42 years old, having used a meal delivery service in an average three months, compared to only 4.5 per cent of Baby Boomers and just 3.6 per cent of Pre-Boomers, aged 58 and older.
Additionally, location seems to play an important role in the adoption of these services, with city dwellers (12.6 per cent) being far more likely to use a delivery service than those in country areas (4.5 per cent), and women (10.2 per cent) being more likely to use the services than men (9.4 per cent).
Metrotechs prefer Uber Eats
The Metrotech community – young, single, well-educated, inner-city professionals – make up the largest group of people using meal delivery (22.5 per cent), with high income families (11 per cent) and average, young Australians (10 per cent) following behind.
According to Michele Levine, CEO of Roy Morgan, Uber Eats is the “leading meal delivery service for the early adopting ‘Metrotechs’.
“Many of the new meal delivery services are a product of the so-called ‘gig economy’ and this is particularly applicable to market leading Uber Eats.
“16.4% of Metrotechs use Uber Eats in an average three months compared to 13.4% using Menulog/Eatnow.com.au (the two companies merged in recent years), 7.3% using Deliveroo and 3.8% using Foodora.”
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