Skyfii has partnered with Optus Business for the expansion of guest Wi-Fi and consumer analytics services across five of property group Mirvac’s retail shopping centre sites.

John Paitaridis, managing director, Optus Business said a digital, interactive, in-centre shopping experience is becoming an essential requirement across Australia’s retail sector.

“Shopping centre Wi-Fi provides the personalised content, promotional offers and connectivity to improve the overall customer experience. Optus is delighted to be partnering with SkyFii to enable Mirvac’s guest WiFi and analytics services in their shopping centres across Australia.”

Customers of the shopping centres will now have access to free guest WiFi through Optus and the centres will be able to use Skyfii’s analytics services to help build personalised relationships with and promote offers to their customers.

New sites receiving guest Wi-Fi and analytic services in December 2016 are New South Wales-based Birkenhead Point Outlet Centre, Rhodes Waterside; and Queensland’s Kawana Shoppingworld. Tramsheds Harold Park has been live with guest WiFi since September 2016 and will be followed by Victoria’s Moonee Ponds Central in January.

Skyfii’s analytics services work by collecting and analysing data from users who register for guest Wi-Fi services. The insights that come from this can be used by businesses to send unique offers and advertisements to encourage sales and create a more personal and overall better shopping experiences for customers.

“These insights can have a hugely positive impact on retail complexes and the businesses within them,” said Wayne Arthur, chief executive officer, Skyfii. “Technology has enabled a new level of competition for bricks and mortar stores through, for example, online shopping giants like Amazon. A combination of guest Wi-Fi and analytics offers technology that helps them fight back, while also providing better and more contextual experiences for their customers.”

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