Mirvac Retail’s shopping centres portfolio has taken out the national winner category at the Australian Customer Service Awards (ACSA), taking its total award count to seven for the 2015 marketing season.
The award, which recognises small and medium sized businesses excellence in customer service, was for recognition of its customer program, the standard. In addition to the ACSA, the standard also won gold at the International Council of Shopping Centres (ICSC) Asia Pacific Awards in the business-to-business category. At the same awards, Orion Springfield Central won gold for its development launch campaign in the grand opening, expansion and renovation marketing category.
The accolade was for successfully engaging the community during a lengthy redevelopment period. The centre launched initiatives that garnered positive attention from all stakeholders, including a mini minders program that allowed mothers to have their children cared for whilst they navigated the changed conditions at the centre and tradie treats which targeted construction workers to spend in-centre.
“We are delighted to receive recognition within Australia and across Asia Pacific for the excellent quality of marketing campaigns and programs implemented across our portfolio of shopping centres this year,” said Mirvac’s national marketing manager, Paul Pozzobon.
Mirvac won a further four accolades at the Shopping Centre Council of Australia (SCCA) marketing awards with Orion Springfield Central, Greenwood Plaza and Broadway being awarded runners up in their categories. Orion Springfield Central’s development marketing campaign was awarded in the little guns redevelopment category, Greenwood Plaza’s 20 days of giveaways campaign was awarded in the little guns digital initiative category and Broadway received two awards for their campaigns, Christmas crusader and edible icons, in the big guns sales promotions and community categories.
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