Mirvac unveils new work hub in Broadway Shopping Centre

Broadway Shopping Centre, Broadway, Shopping, Retail, Shops - interior-1Retail landlord Mirvac has unveiled “The Third Space”, a free work hub in the heart of its Broadway Shopping Centre.

The Third Space, the latest pilot to come out of Mirvac’s innovation program, Hatch, provides a modular office inside the shopping centre to cater to the needs of the mobile worker.

The work hub, which takes up 100sqm, offers an open-plan workspace, focused work pods, casual meeting spaces on flexible terms, along with meeting rooms and other traditional office services.

The pilot will run from July to September and will initially offer all of its spaces and services free of charge.

According to Mirvac, The Third Space concept was born out of 50 hours of customer research undertaken by its Hatch team which found the modern mobile worker wants the trappings of a modern office in an environment where they have retail at their fingertips.

“The convenient location of the hub at Broadway was chosen for the pilot to enable its users to be within three minutes of ‘everything’, including grocery shopping, retail, restaurants, work place and entertainment,” Mirvac said in a statement.

The Third Space also has its own concierge who can help co-ordinate picking up dry-cleaning or groceries. Other benefits include bookable meeting rooms with TV, free parking and the ability to pre-order food and beverages from Broadway Sydney’s retailers.

Teresa Giuffrida, Mirvac’s group general manager of Innovation, said The Third Space pilot allows the company to test out a unique mobile working space in a retail space.

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  1. Max posted on July 11, 2018

    The problem with this setup at Broadway (am at the shopping centre almost everyday) is that it is in the middle of the mall on the third floor and is very noisy. When one wants to work the environment needs to be somewhat less noisy and it's far too noisy to make work calls. It will be interesting to see if this becomes a deterrent or if they are enough people willing to use the space to crunch some work with headphones on. If it is deemed to be a failure it might simply be the location and lack of sound proofing. Not that it couldn't work if done properly. reply

    • The Third Space posted on July 12, 2018

      Thanks for your feedback Max. As this is a 3 month experiment, we are hoping to learn as much as we can about this opportunity (good and bad). Our aim was to create a pop up space that provides many of the options / services that a permanent 'Third Space' might offer. We believe that shopping centres provide a unique offering that could be exciting and productive to the agile worker. The next 3 months are all about learning so we can start to understand more about location, space, noise, fit out, services, products and whether a more permanent solution could be a success in our centres. Your feedback definitely helps. We hope to see you there! Check out the soundproof phone booth if you get a chance. reply

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