Mobile cafe chain opens first US franchise

Cafe2U will open its first franchise in the US this week.

Katie Luelling will operate Cafe2U in Bend, Oregon, after completing training in Australia.

“We are delighted to finally unveil the brand in America in the true operational sense. The US market represents a mature coffee market with many significant opportunities to stimulate growth,” said Cafe2U MD Derek Black.

“Cafe2U is already the largest mobile coffee franchise in the world, and this development in the US marks the beginning of a powerful new clientele and incredible growth opportunity.”

Cafe2U signed a Master Franchise Deal in the US earlier this year. The expansion is a positive step for the Australian-born franchise and they hope to see rapid growth in the expanding US coffee market.

Cafe2U aim to roll out 50 area representative franchises, and 3000 units across the US in the next five years. The franchise will provide ongoing support to all Cafe2U franchisees overseas through their consistent product offerings.

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