Dick Smith’s wearable technology business, Move, has launched its first transactional website in Australia.
The first Move store opened at Westfield Bondi Junction in October 2013, targeting women aged 25 to 35 with a range of curated range of ‘fashtronics’ – wearable technology products and digital accessories.
The new online shopping site allows more customers from around Australia to access fashionable technology brands such as Bose, B&O, Apple, Linearflux, Knomo, Sennheiser, and Sony.
Today, Move has eight stores nationwide in Victoria, NSW, and Queensland, and will soon be launching a South Australian store in Adelaide.
An additional seven Move stores will open across Sydney’s domestic and international airport terminals in the first quarter of 2015 in a $350 million deal with duty free retail operator, Gebr Heinemann.
The airport stores will be a launching pad to overseas markets, though international stores aren’t on the cards just yet.
Michael Dykes, Dick Smith director of customer strategy, told Inside Retail last year that the company was intentionally using a static website to drive people instore, and would consider e-commerce when it reached the 10 store mark.
