Mr Simple opens Melbourne Airport store

Mr Simple MEL Qantas Domestic1Victorian menswear brand, Mr Simple, has opened a store at the Melbourne Qantas Domestic Terminal (T1), in partnership with Lagardère Travel Retail.

Set over 52sqm, the store boasts of a simple and sophisticated design and layout, with an understated use of lighting and fixtures.

“We are excited to bring Mr Simple, a first to travel retail, to the passengers of Melbourne Qantas Domestic Terminal,” said Matthieu Mercier, Lagardère’s CEO.

“Through its uncomplicated and thoughtful product offering, Mr Simple will create an experience unique to its location, and will truly resonate with the diverse passenger market that exists in Melbourne.

“Our highly developed partnership with Qantas continues to be a driving force behind our ability to bring exciting new innovations and brands to market, and provides opportunity to connect with travellers from all over the world,” Mercier said.

Mr Simple was established in Fitzroy Victoria in 2008 as a maker of classic apparel and accessories.

David Fraser, Mr Simple’s director, said they are excited to partner with Lagardère Travel Retail to bring the concept to Melbourne Airport.

“Travel and exploring the world is a big part of our brand ethos and the ability to put Mr Simple in front of customers who live that lifestyle is a great opportunity,” Fraser said.

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