Myer downgrades profit, shares drop

MyerMyer has downgraded its profit forecast and announced that deputy CEO Daniel Bracken is leaving the company, amid a collapse in negotiations with Topshop’s UK owner that has seen it close 17 concessions in recent weeks.

Myer shares plummeted over 9 per cent on early Thursday trading after it advised the market that continued weakness in trading conditions, particularly through the first half of July, had impacted its prior guidance that net profit after tax (NPAT) would be higher than $69.3 million in FY17.

It now expects FY17 NPAT to be between $66 million and $70 million, underpinned by pre-tax implementation costs of between $18 million and $20 million.

The department store has decided to write down the full $6.8 million value of its 20 per cent stake in the holding company for Topshop’s local operation, which was placed into administration in May.

The company said negotiations with Sir Phillip Green’s Arcadia group have stalled, which as Inside Retail reported last week, has seen it close all 17 of its Topshop concessions.

That move will be taken as an individually significant item when full-year results are released, alongside a $38.3 million impairment charge attributed to the continuing poor performance its fully-owned sass & bide retail operation – a 76.6 per cent reduction on the value of the business, based on 2016 accounts.

“The period of the June – July Stocktake sale has traditionally been an important period of profit generation for Myer,” CEO Richard Umbers said.

“This year we have executed a number of new initiatives to engage our customers, drive foot traffic to our stores and increase average transaction value. These initiatives have delivered positive results and have provided some mitigation against volatile and challenging trading conditions.

“We are responding to the challenging external environment in a way that preserves the integrity of the new Myer strategy,” Umbers continued.

Chief merchandise and customer officer, Daniel Bracken, who is also deputy editor, is leaving the company after two and a half years in the role. The company said Bracken “played an instrumental role” in developing the new Myer strategy, in particular with the introduction of new brands to the department store retailer.

Access exclusive analysis, locked news and reports with Inside Retail Weekly. Subscribe today and get our premium print publication delivered to your door every week.



  1. Avatar

    Peter posted on July 20, 2017

    What an absolute debacle buying a 20 percent stake into Topshop in such volatile retail times. Didn't anyone do their due diligence before committing at Myer? reply

  2. Avatar

    Sally B posted on July 21, 2017

    Hindsight is a beautiful thing. reply

Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

What will most disrupt the traditional checkout counter in the next 10 years?


.@Wesfarmers to purchase @catch_au for $230 million, with @Kmart_Australia and @Targetaus to benefit from the marke…

4 days ago

Australian brand house #Gazal acquired by @PVHcorp in order to have greater control over its brands, such as…

2 weeks ago

Two thirds of Aussies are looking for discounts online says @PayPalAU, while retailers seek to slow price markdowns…

3 weeks ago

FREE NEWS BRIEFS Get breaking news delivered