Net-A-Porter will launch a new consumer magazine under the name, Porter.

The hard copy magazine, to launch in February 2014, will focus on women’s luxury fashion and be published six times a year.

Pages will be transactional via mobile phone and magazine app, built inhouse by Net-A-Porter’s mobile team.

The company already runs an weekly online magazine called The Edit, however, Porter will be published by the Net-A-Porter Group’s new publishing division.

The magazine will be edited by Lucy Yeomans and will feature brands regardless of whether they are stocked on Net-A-Porter.com.

Tess MacLeod-Smith, VP of publishing and media at Net-A-Porter Group, said Porter will have the power to reach the most affluent and proactive fashion consumer base in the world via Net-A-Porter.com’s global audience of more than 6 million monthly unique visitors and customers.

“Porter will have global distribution at the newsstand and via subscription and offers us unique opportunities to build on our relationships with key partner brands,” said MacLeod-Smith.