New approach to liquor sales

  MyBottleShop.com.au founder, Steve Rider, says the online pureplay is part of a new breed of online liquor retailing in Australia, offering items that won’t be found on the shelves of Dan Murphy’s and Liquorland. Started in September last year, MyBottleShop has a database of more than 3000 members and targets who Rider describes as professional home bartenders. “If there’s a product that sits in a Coles or a Woolworths liquor store, then it won’t sit on our shelves,” Rider

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