Struggling fashion retailer, Noni B, has recruited the head of Bras N Things as its new CEO.

Scott Evans has joined Noni B immediately, as the company’s takeover by private equity firm Alceon Group continues.

Alceon currently holds a 65 per cent interest in Noni B, and its off-market $16.4 million offer to the retailer’s shareholders closes on November 7.

Evans has more than 20 years experience in retail, and said he looked forward to working on the restoration of the Noni B brand.

The company suffered a $2.1 million loss in 2013/14, with sales down 7.7 per cent.