The new digital shopper

  In 1909, Henry Ford told customers they could have a car painted any colour… as long as it was black. In 2014, digital shopping is the new black. We’ve gone from Ford’s single choice to shoppers with unlimited choice and ubiquitous access to content, which in turn drives new shopper behaviours and expectations. A recent Cisco survey found eight in 10 shoppers now use the Internet to purchase and research products and services. One in five almost never shop without using their sm

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