New Eastland the “future of the retail experience”
Ribbons were cut, drums beaten, and crowds streamed in for the opening of the first stage of Eastland’s development in Melbourne yesterday.
More than 100 new retailers opened their doors including international retailers H&M, Uniqlo, MAC, Victoria’s Secret Beauty and Accessories, and Marimekko.
Homegrown labels joining the centre included Sass & Bide, Camilla, Oroton, Gorman, Calibre, Jack London, Morrison, Mecca Cosmetica and Mecca Maxima, Skin & Threads, Rodeo Show, and Martin York. While David Jones, Target, and Hoyts also unveiled their new-generation store formats.
“What we are unveiling today is the future of the retail experience,” said Steven Leigh, MD of QIC Global Real Estate.
“With the launch of the first stage of our $665 million transformation of Eastland, the community will now have access to some new and exceptional retail experiences, with almost 40 per cent of the brands opening today not currently available in Melbourne’s Eastern suburbs,” said Leigh.
For more coverage of Eastland’s opening pick up a copy of the forthcoming Inside Retail Weekly.