• Home
  • News
    • Harris Scarfe sale raises questions about who knew what, when

    • Failure to comply: endemic underpayment

    • Charter Hall takes $840 million stake in BP sites

    • 7-Eleven class action hits snag

    • Australian dollar up

    • Winning to open new DC in Victoria following strong growth

  • PREMIUM
    • Castle Towers unveils $180m facelift

    • Shoes and Sox to launch biggest campaign in 32-year history

    • Crumpler tests the market with pop-up stores

    • Click-and-collect isn't a digital strategy, it's a customer experience initiative

    • Chasing new customers can be counterproductive

    • From the source: Susannah Khouzame, Billini

  • E-commerce
    • Why is pureplay online retail so rarely profitable?

    • The Iconic warehouse now capable of serving 50,000 customers per day

    • Bunnings' online marketplace to impact eBay

    • AirRobe wants to help luxury brands get into resale

    • It's time to reevaluate your performance advertising approach

    • The Iconic unveils ambitious sustainability targets

  • Property
    • Harris Scarfe sale raises questions about who knew what, when

    • Charter Hall takes $840 million stake in BP sites

    • Winning to open new DC in Victoria following strong growth

    • Taco Bell launches Melbourne store with world’s first "tram-thru"

    • Woolworths and Kmart headline retailers launching at M-City in Monash

    • Castle Towers unveils $180m facelift

  • Technology
    • The Iconic warehouse now capable of serving 50,000 customers per day

    • A useful guide for CEOs on how to make ethical decisions in business

    • Total recall: financial risk and ruin

    • AirRobe wants to help luxury brands get into resale

    • Tech and supplements dominate Amazon Australia's Black Friday

    • Keeping shoppers happy with loyalty data

  • Video
    • Retail Insights: Amy Lynes, Lush

    • Retail Insights: Anna Lee, The Iconic

    • Retail insights: Chau Banks, Revlon

    • Retail insights: Philip Corne, Louis Vuitton Australia

    • Penchant for portable payments fuels m-commerce spike

  • Podcasts
    • SPONSORED: Freshmax strategy bearing fruit

    • Pandora bets big on Melbourne

    • Learnings from earnings season

    • Bringing technology to the bedroom

    • Taking a piece of Australiana to the UK

    • Platform with purpose - engaging millennials

  • Directory
  • Shop
  • Contact
  • Academy
Log in

Welcome, please sign in, registration is free!

Social login

Please make sure your email is set as public in Facebook/LinkedIn in order to use our social login feature.

Email login

Lost password
×
Follow us
Subscribe

SUBSCRIBE FREE NEWS BRIEFS

Get breaking news delivered

Lost password
Follow us

New brand for RAG

August 26, 2014
Carla Bridge

 

johnnybiggRetail Apparel Group (RAG), which operates the Tarocash, Yd, and Connor chains, is adding another brand to its menswear stable, with the launch next month of a label catering exclusively for ‘big and tall’ men.

Access exclusive news, features, interviews and reports.

Subscribe now or login to access premium content.

Subscribe Log in

Johnny Bigg by Tarocash will launch online on September 15 with a store to follow shortly after at Westfield Penrith, in Sydney’s west.

The label will stock mens sizes XL to 7 XL in tops, 36 to 52 in pants, 42 to 56 in jackets, and up to size 15 in footwear. It will also carry fits for tall men, with sizing from XL tall through to 4 XL tall.

Despite being a standalone brand with its own website and stores, the brand carries the ‘by Tarocash’ moniker. Around 25 per cent of the Johnny Bigg range will be exclusive lines, primarily shirting, polos, and shorts, while the balance will be made up of Tarocash styling and fabrications produced in larger blocks.

Julian Hayman, GM of Johnny Bigg, moved across from RAG’s Yd brand in February when the group recognised a gap in the Australian menswear market that was not being addressed.

“Nobody is really catering in a fashionable way for the big and tall guy,” Hayman told Inside Retail PREMIUM.

“What is around is very old school, old fashioned, and nothing is done very fashionably.

“There was a gap in the market to offer fashionable, well styled, on trend products for the big and tall guy, and in the Tarocash brand we did and still do offer larger sizes, but not in a very specialised way.

“With Johnny Bigg we’ve taken the approach that we’re going to offer a specialised brand that will cater not only online but in accessible bricks and mortar stores to the big guy, because really, he’s been an after thought until now.”

Remarkably, Johnny Bigg items will not be priced at a premium, unlike many other plus size apparel brands, with pricepoints in line with smaller sized counterparts sold at Tarocash.

T-shirts & polos will come with a price tag of $49.99; suiting, $299.99; dress bottoms and denim $99.99; woven shirts $89.99; short sleeve shirts and shorts 79.99.

Johnny Bigg also targets a similar demographic to Tarocash – the 20 to 44 year old “who wants to look good when he’s dressing up or down to go out”.

“He is likely to be the same as the Tarocash demographic, but just happens to be the bigger, larger guy. For example, an AFL guy in Melbourne who’s 6’4” has no where to go for a shirt that will fit a longer arm or body,” said  Hayman.

Bricks and mortar

With the Johnny Bigg e-commerce site to go  live on September 15, the first store in Penrith  will open before the end of 2014. One more  store is under negotiation, also in Sydney’s  west.

The Penrith store spans 170sqm, with around  150sqm to be fitted out. Going forward,  the ideal store footprint for Johnny Bigg is  between 120sqm and 140sqm.

“We’ve got a great concept and great  design,” said Hayman of the new store.

“It’s very masculine and warm, and we think  the client is not going to be alienated – we  really want the bigger man to fit in rather than  stand out.”

A national rollout of the brand is expected to  kick off next year.

“The idea is to make sure we get the  environment right and our fits right with the  view to going into a national rollout over time.

“We have done our homework about where  Tarocash has sold larger sizes and we feel  western NSW is the best place to start, but  that’s not to say we won’t go interstate to key  shopping centres and demographics where we  know that our guy is around and will shop.”

Hayman said it would be hard to put a total  on the number of Johnny Bigg stores that may be opened.

“Certainly we want the rollout to be nationally, quickly, but I don’t want to put a timeline or target on it because we want to get it right first.

“In the longer term strategy we could potentially roll it out in Tarocash stores where appropriate, so it might be in a bigger store that can accommodate a concession. Right now though, our plan is to open our own standalones stores.”

Related posts:

  1. Expansion for menswear chain
  2. Sydney home for Forever 21
  3. A move to the Middle East
  4. Brand awareness drives pop ups
News, Stores, Inside Retail, Local Retail, Fashion, General, Members
fashion, Menswear, chain, Connor, Inside Retail Premium, Retail Apparel Group, Tarocash, Yd
Previous Article
Next Article

Comments

Comment Manually Cancel reply

You must be logged in to post a comment.

Most Read

Harris Scarfe sale raises questions about who knew what, when

Taco Bell launches Melbourne store with world’s first “tram-thru”

David Jones returns to “the grand old dame of luxury retail”

Charter Hall takes $840 million stake in BP sites

7-Eleven class action hits snag

Harris Scarfe appoints administrators and receivers one month after acquisition

Winning to open new DC in Victoria following strong growth

Inside Retail Polls

How are your Christmas sales shaping up compared to 2018?
Vote

Twitter

Harris Scarfe has been put into administration and receivership just days after new owner Allegro Funds took effect… https://t.co/0yZVCtly6P

2 days ago

The finalists for the 2020 Retailer Awards have been announced. Here's our short list of the businesses providing t… https://t.co/NeO2iBW6iF

2 days ago

Taco Bell made a creative debut in Melbourne this week, treating customers to a world-first "tram-thru". #retail

3 days ago


All rights reserved © InsideRetail 2019

  • Advertise
  • Terms of Service
  • Privacy
  • About us
  • Contact
  • Login
Octomedia Pty Ltd
Internet Retailing
Franchise Business
Inside FMCG
Inside Small Business

All rights reserved © InsideRetail 2019

sponsored