New poll: How are your Christmas sales shaping up?
With Black Friday in the rear-view mirror, all eyes now are on the last three-and-a-half weeks before Christmas.
Roy Morgan and the Australian Retailers’ Association (ARA) are predicting total retail spend between November 12 and December 24 to reach $53 billion, a 2.6 per cent increase compared to the same period last year. The National Retail Association (NRA) is forecasting 3 per cent growth year on year from a slightly lower base to reach $50.1 billion.
But the latest official retail sales figures show spending in September was still subdued, despite tax and interest rate cuts. And the rise of Black Friday and Cyber Monday sales in Australia have many concerned that any uplift in spending ahead of the holidays will be at the expense of margin.
So we’re curious to hear: How are your Christmas sales shaping up compared to last year? And is it just sales, or also profit that is growing? Vote in our latest poll below and share your thoughts in the comments!
Inside Retail Polls
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