New strategy sparks appointment

Super Retail GroupFollowing confirmation of a strategic direction for Super Retail Group’s (SRG) leisure division, Anthony Heraghty has been appointed MD of SRG’s leisure retailing division.

The leisure division has responsibility for the BCF and Rays Outdoors chains, as well as the soon to be closed FCO business in New Zealand.

Heraghty is an experienced executive who has worked in a number of general and marketing management roles across Pacific Brands, Fosters, and marketing agencies.

He will commence in the new role in April.

SRG CEO, Peter Birtles, said he is delighted to be appointing someone with Heraghty broad experience of leading the development of customer and brand strategies.

“We feel that it is critical that we shift the prime focus of our leisure retail division from product onto the customer and Anthony has demonstrated a strong track record in this area,” said Birtles.

“At the same time he has a clear understanding of the importance of effective supply chain and sourcing arrangements and has led strong improvement initiatives in those areas in his most recent roles.

“We are very pleased to welcome Anthony to our team.”


Comment Manually

I have read and agree to the Terms and Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inside Retail Polls

Does your retail business have a loyalty program?


Following the footsteps of its peers, @DavidJonesStore is cutting head office jobs in an effort to cut costs and be…

21 hours ago

A post-election bump in confidence seems to have waned over the month of June, with #retail continuing GFC-level co…

2 weeks ago

Franchisor #RetailFoodGroup has revealed a potential $160m recapitalisation with investment firm Soliton Capital Pa…

2 weeks ago

FREE NEWS BRIEFS Get breaking news delivered