Off to a racing start
The Westfield World Retail Study Tour began this week, with 36 retail-minded delegates meeting in the Big Apple to kick off the 18 day intensive tour.
Under Armour spoke to the tour of its expansion plans, including a global target of 1000 stores by 2020, Westfield World Trade Center provided insights into the mall’s upcoming launch, while American Eagle EVP global commercial business and former Busby Holding MD, Simon Nankervis, discussed the denim label’s latest innovations and instore technologies, including beacons, heat mapping, and its own take on click and collect.
Other presentations included homegrown jewellery designer, Samantha Wills, who shared her learnings on the US market, Louis Vuitton, Y&R Global’s Jon Bird, Zebra Technologies, Exultant Brands, and Conlumino.
Delegates were given exclusive tours of Westfield Garden State Plaza, which houses appliance retailer, Pirch, a relatively new retail concept in the US that puts a new twist on the traditional home showroom environment; as well department store icon, Bloomingdales. The group also explored Fifth Ave, including Ralph Lauren’s new three level Polo store concept that features an instore coffee shop and bar; Herald Square, Midtown, and got a first hand look at the regeneration of retail in Brooklyn.
Next stop on the Westfield World Retail Study Tour is London, where the tour will hear from the likes of Boots, Burberry, John Lewis, and Dalziel & Pow.
This story first appeared in Inside Retail PREMIUM issue 2044. To subscribe, click here.
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