Wesfarmers-owned stationery chain Officeworks is continuing to build on its e-commerce platform, with the launch of a new and improved website.
Since first launching online in 2008, Officeworks MD Mark Ward says the website is now the chain’s largest trading store.
“The website is our largest trading store, so we continually make significant investments to ensure that our online shopping experience is as seamless as possible for our customers,” Mark Ward, MD of Officeworks, said.
“Technology is continually evolving the way consumers connect with retailers. This new platform is an important leap forward for our business, and provides a solid platform for additional enhancements and innovation in the future.
“Having delivered double digit online sales growth for nine consecutive halves, our new and improved website will further advance our position as one of Australia’s most successful every channel retailers.”
Highlights of the site include:
- Set your store – select a preferred local store, allowing personalised information to be listed, including services and stock availability, as well as opening hours and instore events
- Delivery information – the addition of a delivery tab also lets customers enter their postcode to obtain costs and delivery time frames based on their location
- Easier checkout – a simplified checkout process with product suggestions and stock levels.
- Business customers – customers are able to view the full account balance in the checkout page
- Account customers – have full visibility of account balance details and alternative payment options when checking out.
