Aussie retailer sets up in the Big Apple
Growing at an average rate of 116 per cent year on year, InStitchu said it’s responding to the demand from their existing US customers, to begin building a presence in the US. With showrooms in Sydney, Melbourne, Brisbane, Canberra and Auckland, InStitchu said it now services 125,000 weddings that take place in Australia each year. The brand has average customers ordering every 120 days and repeat sales accounting for over 50 per cent of all orders.
The US menswear industry value is projected to grow at an average annual rate of 16.2 per cent over the 10 years to 2021, according to IBIS World.
“With a significant number of Americans already using InStitchu convenient online system for their custom menswear needs, opening physical showroom in the US was the logical next step,” said Robin McGowan, co-founder of Institchu.
Co-founders and high school friends, McGowan and James Wakefield, said combining the old world style of traditional tailoring with the latest technology has underpinned the company’s rise to being a multi-million dollar a year business.
“Fashion differs around the world, and this is something that we can not control,” said Wakefield.
“However, our extensive collection of styles and ability to fully customise garments allows InStitchu to be relevant anywhere in the world.
“Our customers want flexibility and convenience, and that is something we have always kept at the heart of our business. We have had US customers ordering online for years, but some shoppers have the desire to feel the fabric and talk to a real person before purchasing. This showroom is a result of us listening to those customers and acting.”
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