Optimising one crucial element to increase online sales

Your website is your digital storefront. We hear this all the time, but we rarely consider how difficult online shopping still is these days. Imagine focusing your energies on marketing to drive customers to a bricks and mortar store, but once they arrived, they encountered an overwhelming maze of options: half a dozen sales promotions, heaps of items they don’t need, and a painfully slow checkout process that feels like an endurance test. Countless e-commerce websites still do this very thing

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