Oz-Town launched a flagship store in Shanghai during the recent Australia Week in China.

The Shanghai store is part of a chain of stores Oz-Town expects to roll out in conjunction with the Suning retail empire across China over the next 12 months.

The new Oz-Town store will offer Chinese consumers Australian products which include clothing, baby formula, vitamins, Ugg boots, fresh produce and skincare products, all certified to carry the “Australian Made, Australian Grown” kangaroo logo.

Australian Made Campaign deputy chief executive, Ben Lazzaro, who participated in the opening of the store in Shanghai, said the logo was well-recognised and trusted in China.

“The Australian Made, Australian Grown logo has been helping shoppers in export markets like China identify genuine Aussie products and produce for three decades, so its pulling power is no surprise,” Lazzaro said.

“The launch of the Oz-Town stores will offer new market opportunities for producers of genuine Aussie products and produce, while providing local consumers with a one-stop-shop for authentic Australian goods.”

The new chain of retail outlets will be supported by a strong online presence through major Chinese e-commerce platforms Haitaocheng, JD, Papago, Suning and Tmall.

Lazzaro said that while businesses selling certified products online were enjoying great success in China, there was also clear demand for a physical retail space where shoppers could inspect products up close.

“Online sales of Australian products and produce in China are booming, but people still want to try before they buy,” he said.

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