Pandora has partnered with P&O Cruises to launch five Pandora outlets across its fleet, allowing hundreds of thousands of Australian cruisers the chance to buy Pandora jewellery at duty free prices at sea.

The first store will open on Pacific Jewel in June, with four more outlets to be added to P&O Cruises’ five ship fleet over the coming months, including the cruise line’s latest ships, Pacific Aria, and Pacific Eden.

Sture Myrmell, P&O Cruises senior VP, said the cruise line was thrilled to partner with Pandora.

“Pandora is a brand that’s known and loved around the world and we think it will be a huge hit with our guests who’ll love the chance to buy the jewellery as a gift or a keepsake during their holiday,” Myrmell said.

Myrmell said the cruise line expected the jewellery maker’s charms, including those more travel inspired charms, to be particularly sought after.

“Our ships will be the only locations outside airports to sell Pandora at duty free prices, so this is quite a coup for us.”

Julian Mullins, Pandora VP of travel retail, said the Pandora, P&O partnership is a perfect match.

“Just like P&O Cruises, Pandora offers affordable luxury and we think our new stores at sea will be incredibly popular with the cruise line’s guests,” Mullins said.

Sold in more than 90 countries around the world, Australia is one of the biggest markets for Pandora’s range of hand finished and modern jewellery, including its famous collectable charms.