Danish jewellery manufacturer and retailer, Pandora, is set to unveil a Flagship Evolution Concept Store in Sydney’s iconic Pitt St Westfield.
The new store, which opens tonight, is an evolution from the company’s traditional retailing layout, featuring separate selling stations, and the implementation of digital touchscreens, while still preserving a strong connection to the brand’s DNA and Scandinavian heritage.
“Times are changing in the retail industry, and today’s consumers have come to expect an exciting and personalised shopping experience,” said Brien Winther, president, Pandora Australia and New Zealand.
“The Evolution Concept Store will help our customers find jewellery that expresses their individuality and represent life’s unforgettable moments.”
The store has been designed with references to Pandora’s products; light fixtures emphasise the metal and stones of Pandora’s craftsmanship and bracelet-like patterns run around the edge of the fixtures.
“We are very excited to offer our customers this incredible shopping experience. The new layout allows our team members to provide more personalised service. Customers are able to better view our full jewellery range including rings, earrings, necklaces along with our traditional bracelets and charms,” said Winther.
Pandora Club members were the first to receive an invitation to the store opening, where they will be treated to bubbles and canapés as they explore Pandora’s new season Magnificent Kingdom Collection.
