Paper clippings go digital

Gone are the days of paper clippings and receipts stuck to the fridge, with Australian shopping institution, Shop A Docket, set to launch an online platform for bargain hunters.

The coupon company, which organises the majority of shopping deals found on the back of supermarket receipts, is launching an online platform, mCoupons.

The mobile website, which will be available for viewing on smartphones as well as desktop browsers, will allow customers to download deals off the web.

It’s a stark change from Shop A Docket’s paper market, however, is something already widely seen from Australian daily deals sites, like CatchOfTheDay.

Shop A Docket says the benefit of going online is that it’s fans will now have on-demand access to a large range of deals, rather than the few they’d normally find on the back of a receipt.

“The mobile site will give customers a broader offering than what they’d get at a supermarket which is generally only 15 offers,” said a company representative to Fairfax.

“Its simplicity is a major benefit. You show the coupon offer to the advertiser and press the redeem button to get your discount.”

“From an advertiser’s point of view it is low administration and from the consumer’s point of view you don’t have to do anything.”

The deals company has an existing network of 2,600 supermarkets, which print deals on checkout receipts for everything from cheap haircuts to pizza specials.

An impressive 175 million Shop A Docket deals are printed on the back of receipts each week at Australian retailers, such as Coles, Woolworths, Target, Kmart, and larger IGA chains.

Current deals on Shop A Docket’s website include cheap whale watching trips on the Gold Coast and a free pest control treatment.

Shop A Docket’s mCoupon is set to launch in the next month.

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