Pie maker Beefs up

 

beefysQueensland-based bakery and pie chain, Beefy’s, has opened its second drive through store, with location key to its decision to expand.

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The new store is the seventh for the family-owned chain, and is set on an 80sqm block in QLD’s North Lakes.

Mark Hobbs, owner and MD of Beefy’s, told Inside Retail PREMIUM the company’s aim is to build up to 12 stores over the next two to three years, but the speed of growth will depend on finding suitable locations.

North Lakes is experiencing some of the fastest population growth in QLD, and was too good of an opportunity for Beefy’s to pass up.

“It’s just one of those areas that has so much happening, so when we saw the opportunity we thought it would be a great site for our seventh store,” Hobbs said.

A perfect location for Beefy’s is one that has the opportunity for a drive through, good visibility from the road, and parking.

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The North Lakes block ticks all of these boxes, although at just 80sqm is considerably smaller than the brand’s first drive through at Ningi, which is set on 200sqm.

“The benefit of being a family business was using the skills of my dad, Ron Hobbs, to carefully plan the layout and make this site work.”

The fitout, although tight in some places, includes a 20sqm outdoor area, seating up to 24 people.

Beefy’s has no immediate plans to expand outside of QLD.

“It’s building the brand here first before we look at interstate. For us it’s about building a solid foundation, making sure all the sites are working as best they can, so when the right opportunity comes, we’ll hopefully be ready to take advantage of it.”

 

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