This week Inside Retail chats to Adam Dong, an Institchu investor who has been brought on to oversee all things technology.
Dong plans to revamp the made-to-measure suit retailer’s mobile platform, utilising augmented reality technology to enable a completely online experience for customers.
The company is hoping to roll out the service in the next twelve months, enabling customers to measure themselves for suits on their phones.
Dong hopes that an online-only experience will allow the company to expand into new markets with less capital outlay.
You can find out more in the podcast below:
