Inside Retail chats with Gemma Fitzsimons, who is the marketing manager for Foodco Group, which operates the Muffin Break, Jamaica Blue coffee and Dreamy Donuts brands. Gemma will be presenting at the next Inside Retail Academy event, Social Media: Connect, Personalise and Transact, where she will talk about the use of video content for talk-ability.

Listen to the podcast below as Gemma touches on aspects of how retailers can use social media for converting interested spectators into paying customers, including the importance of creativity for boosting customer engagement.

Click here to for more information about the upcoming event, Social Media: Connect, Personalise and Transact