Inside Retail chats with Jake Rich, content creator and social media manager, Gelato Messina, ahead of the next Inside Retail Academy event, Social Media: Connect, Personalise and Transact, where he will present on how retailers can incorporate brand content for impact and engagement with customers.

Listen to the podcast below as Jake touches on aspects of social media including the quality or quantity debate, some examples of more impactful ideas or novel uses of social media that retailers have done and whether social media is simply another marketing avenue for retailers or something more.

Click here to for more information about the upcoming event, Social Media: Connect, Personalise and Transact