In the latest of our Inside Retail podcasts, we chat with Julian Kipping, who heads up operations for the premium consumer electronics brand, Bang & Olufsen in Australia and New Zealand.
Listen as Kipping discusses the audio company’s recent launch into e-commerce, which is starting to gain traction. The brand is also offering click and collect, a feature which ties into its strategy of getting customers instore to experience the brand first hand.
Tune in to the podcast below:
