Poll: What is your business doing to become more sustainable?
Sustainability continues to gain momentum as a transformative trend in the retail industry. What was once a niche category dominated by successful but relatively small brands, such as Everlane in the US and Citizen Wolf and Outland Denim in Australia, is now being embraced by the likes of H&M, Ikea and David Jones.
What’s behind retailers’ growing interest in sustainability? Unsurprisingly, most analysts trace it back to consumer demand – specifically, the value younger consumers place on ethical manufacturing, eco-friendly materials, sustainable business practices and operational transparency.
Nielsen recently predicted the US market for sustainable goods will reach US$150 billion by 2021. And Deloitte found that climate change is one of the top three concerns of young Australians.
While reports such as Baptist World Aid’s Ethical Fashion Report and Oxfam’s Made in Poverty report put the spotlight primarily on the apparel sector, consumers don’t discriminate, and retailers in many other categories need to be thinking about sustainability.
So, we’re curious to hear: what is your business doing to become more sustainable? Participate in the poll below, and share your thoughts in the comments!
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