Poolwerx adds 20 franchise partners

New-look PoolWerx retail storePool servicing franchise, Poolwerx, has announced the accruement of 20 new franchise partners across Australia.

The move, equating to 25 per cent domestic growth for the brand, comes as the company expands its international portfolio, with the opening of its second US store.

John O’Brien, CEO of Poolwerx, said the use of a new proprietary market segmentation and mapping tool ‘Pool Point’ had opened up opportunities for the franchise in existing and new territories.

“Using this innovation we have identified new territories that did not exist 10 years ago, and have identified many more that could be split into multiple territories, or where two retail sites could be opened,” he said.

“Overall, our business has performed against the trend with a double digit growth trajectory. Our predications for the next financial year aim to eclipse that with a 15 percent increase, and 12 new franchise partners.”

O’Brien said franchise partners had also benefited from the use of Pool Point, as it was able to determine pockets of growth potential in a territory by directly pinpointing the location of pool owners and competitors.

“Our franchise partners have been able to assess the potential for growth in their areas and adjust their goals and business plans accordingly. In some instances, it has also helped us realise that retail stores could be better located to maximise market penetration.

“Pool Point has also proven to be a great business development tool as we can provide potential franchise partners with a very accurate assessment of a territory now.”

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.