Italian luxury company, Prada, says sales rose 9.0 per cent to 3.856 billion euros ($A5.86 billion) in its latest financial year thanks to sales in the Asia-Pacific region and North America.

Patrizio Bertelli, Prada CEO, said the result for the 2013-2014 year, which ended in January, was the group’s fourth consecutive year of “strong growth”.

Sales in Asia and North America rose 11 per cent, while the European market rose 5.0 per cent – seen as a healthy result considering the economic difficulties.

Sales in the Middle East region were also up, reaching 90 million euros over the whole year.

But Japan saw only a 1.0 per cent rise due to the devaluation of the yen, Prada said.

AFP