Priceline invests in health
“Priceline Pharmacy is taking an active role in bettering the health of Australian women,”said Mark O’Keefe, general manager – marketing, Priceline Pharmacy.
“We asked women about their biggest health concerns and now we are offering the solutions to help them stay healthy or get their health back on track.”
During October Priceline will introduce new ongoing services, including health checks with pharmacists and health assessments via self-service kiosks.
Priceline is offering free 15-minute women’s health checks with a pharmacist instore covering a wide range of health factors, including anaemia screening and breast-check education using moulds with hidden lumps. In an industry first, 60 state-of-the-art digital health kiosks have been introduced across the country in selected stores which provide immediate assessment of four key health factors: BMI, blood pressure, heart rate and body fat percentage.
Priceline is also providing online tools for its consumers with an enhanced Health Tracker program which now features free meal and activity planners.
Since it was launched last October, 50,000 people have taken part in the Priceline Pharmacy Health Tracker online survey. Between October 2014 and July 2015, 32,000 of those participants were women and these results have been published in the 2015 National Women’s Health Report.
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