Priming for personalisation

An inside look at the increasing, technology-enabled role personalisation is playing in both connecting retailers with customers and informing product production. The reason so many brands permanently have their products on sale is because they are guessing what customers want and telling them what they want, rather than putting the customer in the driving seat with better use of technology. That’s the view of Lana Hopkins, CEO and founder of Mon Purse, a brand which is using technology to emp

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$312 +GST per year. (Auto renews annually.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now