Private label is taking over supermarket shelves

Supermarkets are stocking more of their own brands even as they shrink stores. Shutterstock By Louise Grimmer lecturer in marketing, Tasmanian School of Business and Economics, University of Tasmania and Gary Mortimer, associate professor in marketing and international business, Queensland University of Technology. Coles is aiming to have private label products make up 40 per cent of its product range over the next five

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