Pure-play Dick Smith turns one

Dick-Smith-online-e-commerce-site-KoganConsumer electronics retailer, Dick Smith, is here to stay according to parent company Kogan.

It has been one year since the iconic Aussie brand’s much-publicised fall from grace and subsequent revival by its electronics rival, Kogan.com, which relaunched the new online-only Dick Smith in May 2016, one month ahead of schedule.

Ruslan Kogan, CEO of Dick Smith, said the now pure play retailer is thriving under new management, offering over 11,000 products on a revamped online store that leverages over a decade of online retail, product development and customer service operations.

“People thought the Dick Smith brand could not be revived, and we knew it was a mammoth task,” said Kogan.

“Many had written the business off, but we crunched the numbers and knew we could make it work — and that’s exactly what we’ve done.

“Trust takes decades to build and can be lost very quickly, but we knew that we could save Dick Smith if we delivered genuine value to shoppers and backed it up with great service.

“I remember as a kid, I was always visiting Dick Smith to look for parts to upgrade my computer.

“There is a strong history of passion in the community for how technology can improve our lives and it has been a privilege to maintain and grow the legacy of this great Australian brand.”

Last year, Kogan said the successful integration of Dick Smith, solid growth in active customers and subscribers and its travel and mobile operations had helped drive a rise in its statutory EBITDA.

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