New Zealand clothing retailer, AS Colour, has installed a virtual colour stylist that rates customers’ outfits instore.
The ‘Colourmatic’ machine uses algorithms to analyse a person’s outfit in terms of colour, trend, and originality.
The program reportedly took six months to develop and involves 100,000 lines of mathematical code.
It works by asking a shopper to stand in front of a camera after they’ve tried on an AS Colour outfit.
The machine then judges if the shopper’s outfit has clashing colours or if it features old or new style trends.
If the outfit scores a low style rating, Colourmatic will recommend a new item of clothing from AS Colour’s 45 colour hues.
The Colourmatic is live at AS Colour’s Britomart in NZ and was developed in tandem with The Art Watchers Collective.
AS Colour is a NZ brand that sells basic t-shirts, tops, jumpers, and other basics at affordable prices.
It started out as a wholesaler but has expanded to several stores, including three sites in Melbourne and Sydney.
Zeb Aitken, director of AS Colour Australia, says the brand has no current plans to roll Colourmatic out in Australia.
Aitken told Inside Shopper that AS Colour will consider the technology after it opens two more Australian stores in 2014.
