Reality TV boosts business

 

the-block-fans-v-favesCarpet retailer, Carpet Court, has partnered with two reality television programs, with the benefits to the brand reaching beyond customers.

Carpet Court has partnered with reality DIY shows The Block and House Rules, in a bid to position itself as a trusted flooring retailer for renovators.

Each week the shows draw millions of viewers, however according to Carpet Court, it’s not just about showcasing product, but the customer experience.

As well as brand exposure, the sponsorships have strengthened relationships with store owners and attracted new business.

“Seeing Carpet Court on the show is a sense of pride for store owners and they see the value for their business,” the company says.

“There is also great opportunity to reach potential new franchisee owners looking to join a reputable and established brand.”

When the shows aired during April and May, Carpet Court recorded an 70 per cent and 80 per cent year on year increase in the number of visitors to the website and increased engagement across social media.

Carpet Court national marketing manager, Natasha Gallardo, said the decision to partner with the shows has strengthened the brands reputation as the flooring and carpet experts.

“The Block and House Rules provide a new platform for us to position Carpet Court in the minds of renovators, DIYers and homes owners across the country. They see real life people visiting our stores, using our technology and achieving amazing results,” Gallardo said.

“We’re also finding that our store owners see the value for their business, customers see the brand on the show and it gives us an edge on our competitors on a local level.

“It’s a win-win for every single store, even if they aren’t specifically featured on the show.”

Carpet Court’s involvement also means viewers can purchase televised product.

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