Redesigning McDonald’s US

It’s hard to believe that it was only in 2010 that McDonald’s US underwent its first store redesign. Francesco Cordua, founder of Exultant Brands, was appointed by the fast food giant to head the process and was set the challenge to bridge brand, strategy, and physical space together entirely through design. The redesign has not only altered the brand cosmetically, but lifted sales and created a stronger brand identity. Cordua shared his learnings of how to change a company strategically thr

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