Reliance to launch Pottery Barn, West Elm in India

Williams-Sonoma and Reliance Brands plan to launch Pottery Barn and West Elm in India through a franchise agreement.

The opening of the brands’ first stores will be in Mumbai in early 2020, along with the launch of e-commerce websites.

President and CEO of Williams-Sonoma Laura Alber said the partnership with Reliance marks part of the company’s continued global expansion. “We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India.”

Executive VP, Global of Williams–Sonoma Ronald Young said the company currently operates its own and franchised stores across the world with company-owned stores in the US, Canada, Australia and the UK.

“Our franchise network includes countries throughout the Middle East, South Korea, the Philippines and Mexico. Adding Reliance to our franchisee network is a significant step in our continuing global expansion.”

President & CEO of Reliance Brands Darshan Mehta said the company is confident of the  success of Pottery Barn and West Elm in India, believing the brands’ heritage and designs will resonate with Indian consumers.

This story first appeared on sister site Inside Retail Asia.

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