Exemplifying the discount culture that dominates modern retail, 57 per cent of Australians have said they will buy from a new brand if they’re offered a discount, according to research by advertising platform Criteo. The ‘Why We Buy’ survey found that consumers will change purchasing behaviour based on discounts, and will return to a retail brand if is offering a stronger discount than its competition. “It’s no surprise that Australians love a bargain, but what we might not realise is
This content is for IR Pro subscribers only.
Subscribe now to unlock an all-access pass.
IR Pro - monthly
$5 +GST for the first 30 days. (Auto renews at $28+GST per month.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox
MOST POPULAR
IR Pro - annual
$312 +GST per year. (Auto renews annually.)- Unlimited news access
- Exclusive members only masterclasses (live and on-demand)
- Weekly careers advice
- Weekly and quarterly digital magazines delivered to your inbox