Report reveals cost of discounting

Exemplifying the discount culture that dominates modern retail, 57 per cent of Australians have said they will buy from a new brand if they’re offered a discount, according to research by advertising platform Criteo. The ‘Why We Buy’ survey found that consumers will change purchasing behaviour based on discounts, and will return to a retail brand if is offering a stronger discount than its competition. “It’s no surprise that Australians love a bargain, but what we might not realise is

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