Retail insights: Chau Banks, Revlon
This week, we are featuring a video interview with Chau Banks, chief technology officer of Revlon, who Inside Retail news and online editor Dimitri Sotiropoulos spoke with at Inside Retail Live in February.
Short on time? Here are three key takeaways from the interview:
- The current trend in technology is how to make everything shoppable in any consumer environment and how to leverage mobile and technology to keep up with the ongoing competition.
- How has Revlon influenced the younger generation to look at this legacy brand as something that appeals to them?
- How deeply has the current challenging retail climate affected Revlon?
Watch the interview below.